IDENTITY CASE STUDY: AVANT LAW
Legal services can be intimidating. They can also be viewed as extremely generic and disengaged. Our friends at Avant Law wanted to distance themselves from the world of mass marketed law firms and any sort of reference to "Ambulance Chasers." Below is a sampling of how "Us Creative Types" worked collaboratively to create a professional, engaging identity and web presence that eased their clients fears while providing clear, relevant information.